left is right design and advertising new zealand, for all your graphic communications needs  

nic vanderschantz


Left is Right design & advertising - VI

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Concept, Design, Art-Direction & Development
Freehand, Illustrator, Customisation of typefaces

Many people have asked about the Left is Right logo. So we thought we would take this opportunity to discuss it. Left is Right believes dearly in the value of communication and creating if not opening up channels of communication. For this reason we have developed a visual identifier which we believe does this.

When one sees the logo, they often ask, “why the g?” This is what we like to refer to as a "visual jolt", something that makes the viewer stop and question. Thus we have opened up an initial talking point with people we meet.

Being such fans of the art of communication we also looked at what the basis of communication was and how this was presented within the English language. To this point we chose to look into the creation of a character using typographic elements synonymous with spoken language. To this end we chose our we friend on the right edge of the visual identifier which is clearly a stylized inverted quote mark. The simplest form of our mascot for communications. Look out in the future for his mischief.