Left is Right design & advertising - VI
When one sees the logo, they often ask, “why the g?” This is what we like to refer to as a "visual jolt", something that makes the viewer stop and question. Thus we have opened up an initial talking point with people we meet.
Being such fans of the art of communication we also looked at what the basis of communication was and how this was presented within the English language. To this point we chose to look into the creation of a character using typographic elements synonymous with spoken language. To this end we chose our we friend on the right edge of the visual identifier which is clearly a stylized inverted quote mark. The simplest form of our mascot for communications. Look out in the future for his mischief.